In an interview with The Mail, Patrick Couderc, the Hervé Léger’s independent managing director in the UK, said that their bandage dresses aren’t made for all types of women. “Lesbians,” “voluptuous” women, and older women on display “like they’re 23” shouldn’t be wearing these, he claimed. And justifiably, the executive was just fired last night.
The iconic bandage dresses are made from strips of stretchable fabric that appear to be like bandages that hug the body. Quite specifically, Patrick said that “voluptuous” women and those “with very prominent hips and a very flat chest” shouldn’t go anywhere near the said dress.
He also went on to attack “committed lesbians” by claiming that they wouldn’t want to wear such tight clothes with their strong preference to “butch and leisurely” dressing.
Even older women aren’t even allowed to wear those dresses either, in his opinion. “It’s time that you should not display everything like you’re 23,” he said.
Hervé Léger was quick to respond to the issue by releasing a statement saying, “The Hervé Léger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc’s comments made in the Mail on Sunday. BCBGMAXAZRIA Group is working in concert with MJH Fashion, the London-based licensee of the Hervé Léger brand, to investigate and establish appropriate next steps. The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Hervé Léger by Max Azria brand celebrates sensuality, glamour and femininity without discrimination.”
The Daily Front Row editor at large Peter Davis told Fox News that BCBG made the right decision to axe Couderc. “[He] deserved to get fired for his comments, especially for his statement about lesbians. Not to mention ‘voluptuous or flat-chested women’ which pretty much covers more than 50 percent of all women. Good riddance to this loser.”
Actress Paula Garces chimed in on the issue saying, “I’m considered a voluptuous woman and have worn Hervé Léger before and felt beautiful wearing it, but I will not support anyone or any company that hurts anyone’s self-esteem or sexual orientation in any way shape or form.
To put this whole issue to rest, a company representative told the New York Post that Couderc “is no longer associated with the company and his words are not a reflection of Hervé Léger by Max Azria or MJH Fashion ideals.”
[Fox News]
Photo courtesy of Fox News