You said, “all [will] come off” on Aug. 25, Tommy Hilfiger. So we expected tennis star Rafael Nadal to lose his shirt in an exhibition match at New York to kick start his campaigns with the brand. We should’ve known better.
To celebrate this debut collaboration with the label, Rafael naturally won against fashion models Arthur Kulkov and Hannah Davis in an exhibition tennis tournament held in Bryant Park yesterday.
In case you missed the steamy, topless ads, Rafael is the newest poster abs, err, man, for Tommy Hilfiger underwear, tailored clothing, and new fragrance named TH Bold.
WWD reports that a makeshift court was erected in the middle of park, and that the brand enlisted actress Jane Lynch to play referee as her former Glee character, Sue Sylvester.
International press and a flock of fans populated the venue to watch the match and ogle the world’s top 10 tennis player. Personalities like Martha Stewart, Lake Bell, and Matt Wolf were also present.
A few hours before the launch, a teaser video was released. It has Rafael stripping almost everything off in red locker room, leaving us to look forward to a future that may or may not include him revealing what’s underneath that towel.
Photo courtesy of Tommy Hilfiger