“We believe that consumers deserve to know what’s in their products — whether it’s diapers for their children, cleaning products for their families or beauty products for themselves. Our formulations are made with integrity and strict standards of safety, and we label each ingredient that goes into every product – not because we have to, but because it’s the right thing to do.”
Jessica ends the note with a sharp comeback: “The allegations against us are baseless and without merit. We strongly stand behind our products and the responsibility we have to our consumers. We are steadfast in our commitment to transparency and openness,” she writes, “I know my children, Honor and Haven, are growing up in a safer home because of our products.”
This is not the first time the self-made billionaire’s company got hit with such accusations. Last July, parents have complained about their burned kids on Amazon, where they mainly reviewed the ineffectivity of her brand’s SPF 30 sunscreen.
It won’t be easy to topple a billion-dollar brand. However, if the company’s core values prove to be nothing but marketable buzzwords—“safe” and “eco-friendly”being a few of the most abused—there’s no way to go but down.
But we all just have to wait for what the court has to say for now.
[The Huffington Post]Photo courtesy of Loop