The ‘bad girl’ has now become a devoted beauty girl.
Rihanna recently launched her own beauty and styling agency Fr8me, an LA-based firm she founded with managing partner Benoit Demouy. The company will represent makeup artists, hairstylists, manicurists, and stylists who are scouting for gigs, whether they’re commercials, editorial shoots, advertising campaigns, or red carpet appearances.
The artist emphasizes her love for creativity with this venture. “Hair, makeup, and styling play an important role in creativity,” she told The Hollywood Reporter. “I am very involved with that part of the process, so this agency was an organic thing for me to do.”
Of course, the industry’s best artists have already been on-board with RiRi. These include longtime makeup artist Mylah Morales, Taraji P. Henson’s wardrobe stylist Jason Bolden, and hair stylists Patricia Morales (Evan Rachel Wood, Fergie) and Marcia Hamilton (Jada Pinkett-Smith and the Smith family).
“We are lucky enough to have some of the best artists at Fr8me,” Rihanna gushed. “But I also have a soft spot for finding new talent with extraordinary skills!”
But her creative endeavors don’t stop there. Apart from releasing her new album ANTI soon, she has also started a photo agency called A Dog Ate My Homework.
Before all this, Rihanna dabbled in other beauty-related ventures such as her collab with makeup giant MAC and her own beauty line. Gurl, what else can’t you do?
Photo courtesy of Flavorwire