Unlike us plebes, Beyoncé grew up with custom outfits designed by her mom Tina Knowles, so she knows a thing or two about making clothing. It makes complete sense then that she is now joining forces with Sir Philip Green, whose company Arcadia owns Topshop, Miss Selfridge, and Dorothy Perkins, to create her own fast fashion line. That’s right—Bey is doing a proper label, and not some basic celebrity fashion collab.
The label is called Parkwood Topshop Athletic, according the Evening Standard, and will be available in 20 countries in April 2016. The collection will be a mix or sporty and streetwear clothing.
Queen Bey hasn’t given an official statement yet on her role in the line’s development, but we wouldn’t be surprised if she has a hand in the creative process. When her mother’s House of Deréon took off, she and her sister Solange created and designed a junior line for the brand called Deréon in 2006. Though that venture didn’t last, it only means that Beyoncé knows how essential her partnership with Topshop is in getting her newoff the ground.
Expect Bey to appear on magazine covers across the board sporting a piece or three from her collection because if there’s anything the Queen knows, it’s how to maximize publicity by overwhelming her fans.
[Evening Standard]
Photo courtesy of Evening Standard