Whether you admit it or not, people love sharing their food on Instagram—it even came to a point that after saying grace, we have to take a moment to take photos before we devour our food.
With that in mind, Sonic Drive-In partnered with Instagram-famous Chef Jacques Lamerde to transform their creamery milkshakes to the world’s first milkshake designed for Instagram: shakes that come in square cups, with square straws, and made with square versions of ingredients to better fit your feed.
This will be made available during Coachella’s first weekend on April 16. And to make it much more techy, you can only order milkshakes online via targeted ads sent through, of course, Instagram. There will be a geo-tagged fence on ground so that they can deliver your free shake wherever you are. All you have to do is post it online, which comes naturally to most of us.
Here’s to hoping we come up with something like this for upcoming music festivals. Hmmm, what could it be?
[Eater]
Photo courtesy of Sonic Square Shakes