We already got a peek at H&M’s sustainable line called H&M Conscious, which is now officially available here in Manila, but the Swedish retail brand isn’t stopping their campaign there. Just last night, they released the music video for their collab with rapper M.I.A called “Rewear It” to announce World Recycle Week.
Aside from featuring the latest designs from the brand’s sustainable line, it also addresses existing environmental issues. And how does H&M plan to contribute to this? By encouraging people to donate their old clothes to nearby stores through their three-year-old garment collecting initiative so they can find better use for them like upcycling. Plus, customers will get 15 percent off on their next purchase after they donate a bag of clothes.
So if you’re done jamming to M.I.A’s new track and have a bunch of unused shirts that’s been in your cabinets for too long, you can help the cause by heading to the nearest H&M branch from April 18 to 24.
[High Snobiety]
Photo courtesy of H&M