Louis Vuitton Switches Up Their Classic Chocolate Brown Packaging

Since Nicolas Ghesquière became creative director of Louis Vuitton, the centuries-old luxury label has seen a lot of hip changes. The latest of which is about the change in packaging, from the iconic chocolate brown, you will now receive and store your LV clutches in imperial saffron.

Cobalt blue ribbons and handles are also featured in the packaging, to hint at how the label personalizes their products from clients with cobalt blue monograms. They are also made to be sturdier and more collapsible to ensure your prized LV products are protected in transport and storage.

[Allure]

 

Photo courtesy of Louis Vuitton

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Olivia Sylvia Trinidad: