Rimmel London just launched model and actress Cara Delevingne as their new face. As part of her new role, she played a very badass secret agent to promote one of their most recent products—Scandaleyes Reloaded Mascara.
“There was a lot of PVC,” Cara tells WWD as she talked about the campaign which was shot by Sølve Sundsbø and directed by Anthony Mandler. Just like any of her acting gigs, Cara made sure she was in the right mindset while playing the role. “I really just got into the mind-set of a spy,” she said. “I was sneaking around walls. There was a lot of running around the train stations, hysterical, while creating and causing a lot of havoc. People did not know what was going on, especially with me running around looking like a spy.”
For someone like Cara who prefers the natural look on any given day, this mascara that promises 24-hours of lush lashes sans flaking and clumping might just be what you need to elevate your no-makeup look.
[WWD]
Photo courtesy of WWD
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