Sometimes, the good comes with the not so good. Shampoo favorite Living Proof has now been acquired by Unilever. The same company that brings Dove, Tresemme, TIGI, Suave, and Clear to our personal care shelves is soon closing the deal of making Living Proof part of their prestige brands.
The sad part is that the deal means Jennifer Aniston, one of our favorite Friends and all-around female idol, will no longer be the face of Living Proof. She’s been with the brand since 2012 and a co-investor.
Living Proof is one of the latest higher-end acquisitions of Unilever. They recently got a hold of skincare brands like Dermatologica, Murad, Ren, and Kate Somerville. With Unilever’s global capacity, I’m excited with the prospect of getting a hold of some Living Proof products locally like their Coveteur-approved No Frizz Humidity Sheild and their Perfect Hair Day Dry Shampoo.
[Fashionista]Photo courtesy of Fashionista
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