After years in the fashion business and Proenza Schouler is answering our need for more affordable pieces. The new collection, Proenza Schouler White Label or PSWL, will include denim, T-shirts, outerwear, and sweatshirts. As opposed to what they’re known for, it will be more casual.
The new looks were modeled by Chloë Sevigny and photographed by Ricky Saiz. Designers Jack McCollough and Lazaro Hernandez explained, “It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer.”
They also added, “We are excited to finally have an entire range of easy, more casual things to offer alongside the more crafted and fashion-focused pieces that we have explored in the past and will continue to design.”
The PSWL collection will available on Nov. 6 on proenzaschouler.com, nordstrom.com, and Farfetch with prices ranging from $195 to $1,195. Will you be copping anything from Proenza’s White Label?
[Elle]
Photo courtesy of Elle
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