Looking at the current landscape of how designers are constantly creating tie-ups with other brands along with the intense online competition, staying relevant as a label requires more than the usual formula. Sure, you have to start with a quality and standard which will keep your clientèle loyal but you have to learn how to reach the Instagram-obsessed audience.
This is why the New Essentials collection of Zalora is a fitting answer to today’s fashion challenge and demand. The collection debuted last night and featured designs from four bankable local designers. Ivar Aseron, a favorite among those who love anything chic and timeless, Rhett Eala who’s designs have been seen on beauty queens and top models, Dennis Lustico who’s a top pick for Manila’s elite, and John Herrera, whose collections have been spotted on Vogue and London Fashion Week.
It was exciting, to say the least, to see these couturiers delve into the world of online shopping. John Herrera told us that he approached the project thinking of his own preferences when buying clothes via an app. “I wanted clothes I can buy for myself.” Ivar Aseron, on the other hand, said that it was necessary to do the venture into this world despite his experience in order to introduce himself to a wider market.
What you get are pieces you will surely wear every day at prices that won’t make you hesitate. There’s a mint cropped top from Rhett Eala which is a good choice for a casual Sunday, a grey dress from Dennis Lustico that you can line up for your next party, a shirt from John Herrera you can incorporate to your work ensemble, and an Ivar Aseron shirt dress in blue that’s cute enough to wear with either sneakers or heels.
The collection is available right now on Zalora so you better get your mouse moving. You’ll find something for yourself that will fit your holiday wardrobe as long as something to give out this Christmas!
Click on the slideshow above to see the looks from New Essentials!
Photos by Deneb Villanueva
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