American model Gigi Hadid continues on her successful streak of being this year’s It girl by nabbing yet another ad campaign.
Max Mara unveiled its f/w 2015 campaign with Gigi lounging around in oversized coat and looking seductive despite being fully-covered up in a knit dress.
This comes in line with how the model walked for Max Mara last February during Milan Fashion Week, already previewing how she can channel Marilyn Monroe. This also marks her first campaign for a clothing brand. She’s previously been in the ads of Guess and Tom Ford eyewear. Early this year, she became the face of makeup staple Maybelline.