And Gucci does it again. Months after their facepalm-inducing balaclava sweater design which was wildy reminiscent of blackface, the luxury brand is in hot water again. This time, for headwear they’re selling which resembles the traditional Sikh turban.
The piece first made its debut in the brand’s Milan Fashion Week show in February 2018. That time, it already received criticisms, particularly for being modeled by a caucasian male. CBS notes, “Gucci failed to respond in a way that was satisfactory to those it offended, and the controversy bubbled up again this week when social media users identified the ‘Indy Full Head Wrap’ for sale on Nordstrom’s website.”
In the site, the accessory is described as a “gorgeously crafted turban” that’s “ready to turn heads while keeping you in comfort as well as trademark style.” At $790, it was sold out before Nordstrom took it down following the uproar.
Sikhs were especially enraged at the cultural insensitivity. Kiran Kaur Gill, executive director of the Sikh American Legal Defense and Education Fund, told HuffPost that “the turban is an integral article for Sikhs, and the religious group has had to fight for their right to wear it.” In fact, the HuffPost cites that just this weekend, “Gurvinder Grewal, who’s Sikh, was not allowed in a bar in Long Island, New York, because of his turban.”
“Sikhs in India and in the diaspora globally have faced discrimination and persecution due to their religiously mandated Turban,” Gill said. “These obstacles are real and affect Sikhs across the world in their daily life.” He further said that by using the turban to profit, Gucci had “reduced a religiously mandated article of faith into a fashion accessory and utilitarian piece of clothing.”
We really thought Gucci would be better especially after initiating the Changemakers Program, a global program and scholarship fund which aims to promote diversity and inclusion throughout the company. Guess we’re wrong. Though the design was made last year, they should have stopped selling it. They have yet to release a statement, but I’m not sure if it even matters now. Hearing false promises get exhausting.
Photo courtesy of Estee Laundry’s Instagram account
For the latest in culture, fashion, beauty, and celebrities, subscribe to our weekly newsletter here
Follow Preen on Facebook, Instagram, Twitter, YouTube, and Viber
Related stories:
Gucci’s new piece sparked racism comments
Alessandro Michele regrets the racist Gucci mask and here’s what he’s doing about it
On cultural appropriation and Ariana Grande’s misspelled tattoo
When does inspiration turn into cultural appropriation?