The world of beauty is hard to navigate alone. Reviews online can be helpful but since makeup is a personal thing, the musings of different people hidden behind usernames and icons can be a bit unsettling. This is where beauty vloggers step in and provide not just a well of information but that needed personal touch to assure you what works and what can be thrown in the bin.
In the wide domain of YouTube, where beauty vloggers are the website’s main lifeblood, different vloggers are out there for different types of people. Some vloggers stick to just talking about makeup, while others add in some personal vlogs and then there are some who don’t forget to include fashion in their vlog entries.
If you’re looking for a specific type of vlogger that matches your beauty and lifestyle profile, here’s a list to begin with:
Organic and DIY Beauty
Cloudy Apples
Kassie is a Canadian vlogger who tries to stay away from trends to test out what really works. If you’re looking for someone who can teach you the wonders of castor oil, some recipes for a healthier diet, while also keeping you updated on what’s new in the organic and mineral makeup department, tune in to her.
Practical Beauty
Kathleen Lights
As much as people swear by the high-end labels, Kathleen knows that most of us can’t part with a pretty penny for a highlighter. She’s always on a mission to create designer looks with just drugstore products. She also loves making drugstore hauls to find the best dupes to prove that you don’t have to splurge to look good.
Pro Advice
Claire Marshall
Claire is a former makeup artist-turned-vlogger who talks about, well, mostly makeup. She’s the pro on-the-go who can take you backstage to New York Fashion Week and also to Beauty Con London. Watch out for her monthly beauty reviews where she doesn’t hold back in telling you if a product is worth the money or not.
Beauty & Style
BeautyCrush
Sammi Maria is a London-based vlogger who branched out from talking about the best dupes for MAC lipsticks to launching her own clothing line. As a stylist-turned-beauty vlogger, she has evolved her channel into a lifestyle spot where you can get tips on what to wear on your next night out to what camera to get if you want to be a vlogger yourself.
Beauty & Travel
Amelia Liana
While a lot of beauty vloggers find it hard to update their channel when traveling, Amelia makes an effort to always do travel vlogs whether she’s in Rome or in New York. She also makes sure to give you advice on what to get when you find yourself in a Sephora in the West Coast and what to get when you’re in her hometown, London. She also often updates her travel makeup bag essentials to suit the place where she’ll be going. So if you tend to overpack or are clueless about which makeup brands to hoard abroad, she just might be the missing part in your pocket travel guide.
Art by Dorothy Guya