The story of Alice and her adventures in Wonderland has always fascinated many people, probably because of how mystical everything is in the books and the movies. And as the latest movie, Alice Through the Looking Glass directed by Tim Burton, nears its premiere later this month, Urban Decay released their newest eyeshadow palette in collaboration with the film last night.
As expected from a Wonderland-themed palette, you can see a lot of references decorating the palette from the “We’re all mad here” inscription on the mirror to the big blue butterfly on the box. And of course, all 20 colors were all inspired by and named after elements and characters from the story.
According to Urban Decay’s website, each color “features our Pigment Infusion System, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power, and blendability.”
The palette is now available in Urban Decay stores and their website. It’ll also be available on other online shopping sites Sephora, Ulta, Macy’s, and Beauty on May 5.
[Bustle]
Photo courtesy of Urban Decay’s Instagram and website