Why You Should Follow Emma Watson’s Eco-Friendly #OOTD Instagram

Emma Watson continues to give us more reasons to admire her. We already know her as Hermione and Belle, as well as a UN Women Goodwill Ambassador. And just recently, she put up an Instagram account to show off her eco-friendly clothing.

Known as “The Press Tour,” it was originally made so that Emma could document the Beauty and the Beast press tour in Paris. It’s getting attention as a must-follow fashion account, especially since Emma impressed in her eco-friendly Calvin Klein dress at the Met Gala last year and also wore vegan heels from Susi Studio. We don’t blame people for wanting to know how she keeps her wardrobe organic.

As of writing, Emma posted four looks, all of which have sustainable pieces from head to toe. The first post shows her wearing a bamboo fiber shirt by Boody, vegan shoes by Good Guys Don’t Wear Leather, and a forest-friendly Stella McCartney coat.

During a press junket, she wore an edgy custom Louis Vuitton dress made from recycled polyester and plastic bottles.

At the film’s premiere in Paris, Emma sported a satin embroidered bustier from Oscar De La Renta with an organic silk sash. She paired this with wool trousers and Burberry pumps, both organic as well.

Not only did Emma focus on her fashion, she also gave a shout out to cruelty-free makeup brands like RMS Beauty, Honest Beauty, and Alima Pure.

Aside from being a regular fashion feed, The Press Tour does open our eyes to how many brands have gone the sustainable route. It’s also inspiring us to update our wardrobe a bit and maybe grab from the brands Emma swears by.


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Jacqueline Arias: