Kanye West Is Getting Into the Makeup Industry

Rapper, songwriter, producer, and fashion designer Kanye West is set to add another job description to his resumé. Kanye is set to release a cosmetics line named after his mother Donda.

TMZ reports that Kanye already filed for legal documents declaring his intention to produce DONDA, a beauty brand and cosmetics line that will feature perfumes, lotions, and who knows, maybe a damn lip kit. Does he not realize that his sister-in-law Kylie Jenner is actually dominating the market? Heck, she just released Kylighters yesterday.

Well, Kanye has always made it clear that he wants to set up a lifestyle brand, so that’s pretty much encompassing. I won’t be surprised if one day women (and men) wake up using DONDA mascara to match their Yeezys.

[TMZ and Hypebae]

 

Photo courtesy of Groovevolt

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Jacque De Borja: Jacque De Borja is an introvert pretending to be an extrovert, who gets insanely emotional about things—especially if they’re about dogs, women’s rights, and Terrace House.