7 beauty brands you didn’t know were in The SM Store

Visiting different stores can be tedious, especially when your favorite stores are in different malls. And though online shopping is a more convenient alternative, it still has its drawbacks: you can’t exactly test out the products, and the shipping fees and uncertain package arrivals can be a problem. So an ideal alternative here might be to find a one-stop shop—a single place that can cater to all your beauty needs.

For this, we recommend the SM Beauty at The SM Store. It has a wide variety of quality skincare and makeup brands. There are even SM Beauty Playgrounds in select branches that have all your favorite essentials—from face masks and lipsticks to cheek tints and toners.

Click here to view the #SMRealBeauty magazine.

Here are some brands you should check out:

1. Dear Dahlia

Dear Dahlia is a Korean brand that lets you achieve that timeless look that represents the one-of-a-kind beauty in each woman. Aside from paying homage to the “queen of the garden” through their brand name, the dahlia flower’s extract gives their products antioxidant properties, protecting the skin from damage and providing anti-aging benefits.

2. Sunnies Face

The brainchild of Sunnies Studios’ Georgina Wilson, Martine Cajucom, and Bea Soriano Dee, Sunnies Face offers cruelty-free and paraben-free quality products that won’t leave too big a dent in your wallet.

3. Clarins

Known as the number one European luxury skincare brand, Clarins continues to innovate its products, catering to the changing beauty needs of women with specific concerns through their customized consultations.

4. Jeffree Star Cosmetics

Founded by beauty YouTuber Jeffree Star, Jeffree Star Cosmetics is a cruelty-free and vegan cosmetic brand from Los Angeles, California. Aside from being known for his famous liquid velour lipsticks, Jeffree has also collaborated with different YouTubers to produce eye and face palettes.

5. Peripera

From the same company that established the Clio brand, Peripera brings K-Poppy to the Philippines. Their products like the Ink Velvet and Nose Up highlighter exude fun, trendy, girly, and pop—perfect for that Korean chic look.

6. Laneige

Another Korea-based brand, Laneige aims to produce skincare and makeup products that emphasize your natural beauty. They pride themselves in their Water Science™, which allows for quicker and deeper absorption and overall better pore care.

7. Clean Beauty

Developing quality fragrances since 2003, Clean Beauty’s products are crafted with vetted natural and synthetic ingredients that ensure the safety of its users. Clean Beauty is a simple, trusted, and conscious choice that doesn’t compromise quality.

 

If you want to get your hands on any of the brands on this list, you have to hurry. Shop Beauty at The SM Store to get up to 30 percent off on selected products (promo ends this week). All the details you need are here.

Featured image by Tricia Guevara and Saii Shah

Follow Preen on FacebookInstagramTwitterYouTube, and Viber

Related Stories:
Anne Curtis, Andi Eigenmann, and Jodi Sta. Maria Honor Favorite Makeup Artists at the SM Beauty Ball
Netizens allegedly got moldy Jeffree Star lipsticks
K-beauty brands should seriously expand their shade range
Just like their lipsticks, Sunnies Face’s blush can be used on your eyes and lips

Lia delos Reyes: Lia is what you can describe as an adorkable person. She's always passionate about what she does, but she's also very clumsy. On her free time, she usually plays video games with her friends and cuddle with her baby chi Peanut.