Gen Z Yellow: The Color Set to Dethrone Millennial Pink

Is it finally time to retire millennial pink? It seems like yellow is taking over the color trend throne this season. And of course, it has a catchy name too: “Gen Z yellow.”

First, let’s look into why this color is associated with Generation Z. According to Forbes, these are the people who are born in the late 1990s. They are also known as “post-millennials.”

So how does the color yellow come into play here? Color expert Erika Woelfel told Hello Giggles that it symbolizes “vitality and ambition, traits we’re seeing in this upcoming generation of tastemakers.” It also gives the impression of “glowing up” since most Gen Z-ers are turning into young adults and professionals.

Another interpretation of the color is that it brings positivity to any space and/or style. It’s a similar theme to Pantone color of the year Ultra Violet, which gives an optimistic message amid turbulent times.

Gen Z yellow is considered a gold-meets-mustard color, a good complement to any skin tone. Elle also called it “egg yolk” yellow, which was seen on the SS18 runways of Carolina Herrera, Derek Lam, and Christian Siriano.

Refinery29 also noted that online shops like Net-a-Porter are selling pieces with pops of yellow.

Gucci Cropped Textured-Lamé Tapered Pants
Solace London One-Shoulder Ruffled Crepe Mini Dress

Need more convincing before trying Gen Z yellow? We have more examples below. Take a look, you might just find something that’ll pique your interest.

H&M Knitted Jumper. Available at SM Makati.

Miss Selfridge Jersey Wide Leg Trousers. Available at Greenbelt 5.

Yosi Samra Natalie Pump. Available on Zalora PH.

Zara Round Sunglasses with Yellow Lenses. Available at Power Plant Mall.


Art by Lara Intong

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Jacqueline Arias: