Britney Spears isn’t going anywhere. After years of success in the music industry, the singer is expanding her brand. According to WWD, she will be partnering with Epic Rights “to launch a line of branded merchandise.” The Britney Spears Lifestyle Program will drop on spring 2019 and will include fashion, hair care, accessories, electronics, and exercise gear.
In a statement, Briney said, “I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection.” Her manager, Larry Rudolph added, “We see this new lifestyle collection as Britney’s next step in connecting with her legion of loyal fans around the globe. Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it possible.”
Calling all Britney fans, are there certain products you hope will be part of this collection?
[WWD]
Photo courtesy of Britney Spears’ Instagram account
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