Your Favorite Cosmetics Brand’s Next Release Might Be Made By You

If you’re seriously thinking about getting that magical beauty wand to make your own signature shades but aren’t so sure about the investment-like cost, MAC Cosmetics’ latest gimmick just might be your thing.

Last night, MAC posted on their Instagram the mechanics of #MACMixMash that invites fans to make their own shade and posting a photo on it along with the MAC products they used.

M∙A∙C is about creativity, ingenuity and originality. And so are you! We’re challenging you to invent your very own Lipstick shade by mashing up all the Lipstick shades you want. Share it by using #MACMixMash and let us know the products you used. We’ll be posting some of the genius colour concoctions on our social channels! www.MACMixMash.com

A video posted by M∙A∙C Cosmetics (@maccosmetics) on May 2, 2016 at 7:15am PDT

So far, it’s only a regram and a feature on the MACMixMash website is what you’ll get out of joining in the fun. But who knows? There may be a lip combo out there that MAC might create and it just might be inspired by that lip trick you pull out during parties. A girl can dream, right?

[Allure]

Photo courtesy of MAC Cosmetics Instagram