Admit it: With all these makeup products coming out which arepricey or even sold abroad, sometimes we end up looking for the next best thing. Now, instead of scouring the web for beauty reviews, we can now check one Instagram account dedicated to dupes.
Dupe Thatbasically compares swatches from high-end brands like MAC, Kat Von D, and Stila to more affordable alternatives that match the original.
The owners of the account, Kayla and Lindsey, tells Allurethat they started the account when “we found ourselves repurchasing items that were similar to what we already owned. We hoped we could help others out in the same situation, whether it be with an affordable alternative, or by preventing them from purchasing something similar to what they already have.”