‘adidas + KANYE WEST’ is the new partnership between the sporstwear giant and the music mogul. This time, they are going big as they will be establishing physical retail stores that carry adidas + Kanye clothes, accessories, and Yeezys. A performance gym-wear line will also be included in the offing for those who want to kick ass in head-to-toe Yeezus gear.
The first releases under the partnership is slated for early 2017 and follows a successful run between the two labels (Yes, let’s accept it, Kanye is a label on his own) when Kanye created the Yeezy for adidas Originals.
This is good news for those of you who have struggled to get your hands on some Yeezy merch and if you want to update your gym wardrobe. As if not having some joggers from Beyoncé’s Ivy Park, sneakers from Rihanna, and shirts from Rick Owens isn’t enough to motivate you.
[Dazed and HighSnobiety]
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