These are the words that will welcome you as soon as you check out Gwyneth Paltrow’s newest venture—a clothing line called Goop Label. The actress and cookbook writer (what else has she not done yet?) collaborated with a small team of designers to churn out essential pieces every month and for September, they have four items for your taking.
The collection will always be inspired by Gwyneth’s favorite (and timeless) pieces that you’ll see in your closet—like a chambray button down, a nice blazer, and so on. And if you do decide to bring home a few pieces or the whole collection, you’ll be guaranteed great quality. “It was very important to me to make the clothes in the same way that all of my favorite designer clothing is made, which is in Italy, with beautifully loomed fabrics, incredible tailoring, and incredible attention to detail, but to be able to deliver those pieces at a third of the price,” said Gwyneth in a statement.
It’s still quite pricey for ready-to-wear, but maybe you can think of it as a clothing line that sits between the price range of designer RTW and fast fashion. Or whatever makes you sleep at night.