CoverGirl just introduced their first male ambassador: Instagram star James Charles.
But wait, who exactly is James and how did he become famous social media famous?
James is a 17-year-old high school student who regularly posts makeup looks on Instagram, as well as tutorials on YouTube. He gained significant attention when he posted about retaking his senior photo by taking his ring light to the studio to make his highlighter pop. The photo went viral, with people tagging it as #HighlighterGoals, and it was approved by Zendaya, too.
You win??? https://t.co/c0qKrhApsq
— Zendaya (@Zendaya) September 6, 2016
Now, with over 450,000 Instagram followers (and counting), James has been chosen as the first CoverBoy. Current CoverGirl spokesmodel Katy Perry also welcomed him to the family.
James’ first job will be to promote CoverGirl’s new So Lashy mascara. He also announced on Instagram earlier that he’s been working on commercials and ads the whole day. So I guess we’ll be seeing a lot of James in the future.
View this post on Instagram
THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. 😱 I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth 😬😂 it was a looonnnnggg day.
Meanwhile, is it too late for him to change his yearbook quote to “Easy, breezy, beautiful”?[The Cut]