Denim has always been a staple in every woman’s wardrobe and just like the rest of us, Khloe Kardashian have problems finding the perfect-fitting jeans for her body type. So she and business partner Emma Grede put up a denim line called Good American and it just made its official online debut yesterday.
“Whenever we bought new jeans, it was hard for us to find a pair that fit our body types, and even when we did they’d always need alterations. We knew if we both had this problem, there must be tons of girls who did too. So we set out to make a denim line that’s sexy and flattering, and made to fit you—not the other way round,” said Khloe on their website and quite honestly, we can relate with her struggle.
Khloe talked about her struggle in length during her interview with Ellen DeGeneres, “I used to not be able to wear a lot of denim. I would shop with my sisters at high end boutiques,” she said. “I was a size 12 at the time and they didn’t carry my size. I didn’t think I was that big. I remember when I started losing weight and going into boutiques where I could wear denim, I thought, ‘That’s so unfair’… I fought to have my own denim line where it goes from size 0 to 24… They’re going to carry the whole size range in one division so it’s not segregated.”
Good American currently carry three silhouettes in premium denim: Good Legs for a skinny fit, Good Cuts is their cropped boyfriend fit (already my fave), and Good Waist is their ultra-high rise. But the best part really is that they carry jeans with sizes that range from 0-24—really making sure that every woman gets to find a pair of jeans that will make her feel strong and sexy.