For their year-ender campaign, Spotify decided to compile the global data of their users throughout the year. And it was genius!
The campaign, titled “Thanks, 2016. It’s been weird,” showcases what trended in Spotify this year like Brits listening to “It’s the End of the World” after Brexit. Then, they executed them into funny and snarky posters like the ones below.
They’ll also include playlists with silly names, as well as actual emails to customers on their Spotify usage.
According to Spotify chief marketing officer Seth Farbman, they got the inspiration from 2015’s “Year in Music” compilation in YouTube. “That led to the idea of reflecting culture via listener behavior,” he tells Creativity.
The campaign started rolling out in the US, UK, and France on Nov. 28. It’ll continue in 10 countries like the Philippines, Argentina, Brazil, Indonesia, and more.
Better watch all the billboards and the pop-up Spotify ads on your gadgets to have a little laugh.