Beauty enthusiasts have something new to look forward to. Lady Gaga is joining the competitive world of beauty brands and we are here for it.
Since trademarking the name back in February 2018, the singer had been holding off on any big announcements about Haus Laboratories. But it looks like her latest venture is just about ready for the world. Earlier this week, the brand’s Instagram account @hauslabs posted photos of Gaga wearing the makeup, which set the internet into a frenzy. Now, they are blessing us with new, more substantial content: A promotional video shot by Daniel Sannwald—featuring music by Gaga in collaboration with Bloodpop, Tchami, and Boys Noize—where we are given a peek of the makeup collection showcasing bright, bold colors with lotsa glitter, obvi.
— Lady Gaga (@ladygaga) July 9, 2019
In an exclusive interview with Business of Fashion, the singer revealed that Haus Laboratories will include makeup kits that combine lip gloss, lip liner, and all-over color.
“Color is completely transformative,” she said. “It’s powerful, it’s beautiful, and it’s how I found my voice with makeup.”
According to Vogue, the brand will launch in September. However, products will be available for pre-order on their site on July 15th at 12 p.m. EST. “There’s no word on pricing or how many kits will be available just yet, but Haus Laboratories will be found exclusively on Amazon, marking the first major beauty brand launch for the e-commerce site.”
How excited are you for this? Let us know in the comments section below.
Photo courtesy of Haus Laboratories’ Instagram account
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