Adidas is finally launching its first plus-size fitness collection in collaboration with Universal Standard, in which sizes will go up to 4XL from their standard size 2X.
This is the first time that Adidas introduces a plus-size collection. By comparison, Nike launched its plus-size collection in 2017. They expanded their sizing to 3X from 1X to ensure that every piece fits all sizes. The following year, Nike launched plus-size mannequins to “showcase inclusivity and inspire the female consumer,” according to Nike representative Sandra Carreon-John. It was first launched in Nike’s London flagship store.
With regard to the decision, a spokesperson from Adidas told “Teen Vogue” that this project is important as it “enable(s) more women to participate in sport by creating a more diverse range of products for them. This is the first step in the journey, with much more to come.” Adidas also stated that they are “a work-in-progress and are constantly challenging ourselves.”
The three-stripe brand partnered with Universal Standard because they both share the same commitment of “creating a future for women in sport that is without boundaries.” Universal Standard is a size-inclusive brand founded by Alexandra Walman and Polina Veksler. They started in 2015, with their first collection that sold out in six days.
Universal Standard also launched its own fitness collection back in 2018 with sizing up to 4XL. As per their collab with Adidas, cofounder Alex Waldman said in the brand’s press release that they “want the industry to keep witnessing that inclusion is the only way forward.” A follow-up collection is set to be released in 2020.
Some of their pieces include standard performance hoodies, 3-stripes tights, standard long top, and cropped tees. Prices of the collaboration range from $40 to $90 and are available on their website as well as in selected Adidas stores abroad.
Photo courtesy of Adidas Women’s Instagram Account
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