As if she’s not busy enough, (actress slash producer slash writer, so on) Lena Dunham will now be a publisher.
Along with her Girls executive producer Jenni Konner, she will launch Lenny, a weekly newsletter that will be delivering advice, essays, and stories to women straight to their email inbox.
“Lenny is your over sharing Internet friend who will yell at you about your finances, help you choose a bathing suit, lamp, president … AND tell you what to do if you need an abortion,” reads its website.
The idea of Lenny hit Lena while she was on her tour for her book Not That Kind of Girl. She met young women who were just ripe with a “deep, deep desire for intelligent, politically liberal, thoughtful content that would speak to them.”
For newsletter director Jessica Grose (Slate and Jezebel) who is co-funding the project with Lena, the newsletter format is just perfect—it has enough room to grow and has less pressure from page view count.
Lenny is also for the “young and the broke,” which is the antitheses of the “parental and the privileged” advise site, Goop.
[The Cut]Featured image courtesy of The Cut (Photo by Steve Sands/GC Images/Getty Images)
