ICYMI, Selena Gomez announced in February that she was starting her own celebrity beauty line, Rare Beauty, which was set to launch in Sephora in the summer. Since then, not much has been revealed about the line.
Recently, however, Gomez sat down with Amy Schumer (of all people) for an interview with Interview Magazine where she spilled a little bit more about the upcoming line. “I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure,” she said, before announcing that she was launching with 48 shades of foundation and concealer.
“It’s all very clean and easy,” Gomez adds. “I wanted people to feel safe.”
It seems like the Fenty Effect is still very much in place. Since the 2017 launch of Rihanna’s own makeup brand, which debuted with 40 foundation and concealer shades, many beauty brands started following suit. It was a triumph in diversity and inclusivity—a major in the beauty industry, which, while outwardly supporting POC women, notably continues to be lacking in foundation shade ranges for dark skin. (This interactive article illustrates how inclusive makeup brands are around the world, and outlines how some brands unlike Fenty will performatively pride themselves on producing many shades, while still “primarily catering to light and tanned skin tones.”)
It’s something that’s incredibly relevant here, too, with colorism against morenos and morenas still being a thing. (How do you know we have a colorist problem? The fact that you can go to a grocery store and find entire sections devoted to just skin whitening products.)
Hopefully, Gomez’s line will be as inclusive as Rih’s.
Again, not much else is known about the upcoming beauty line, although the brand did recently upload on Instagram a photo of the singer from the set of one of her music videos, with the caption saying that she was “spotted wearing Rare Beauty for her latest video ‘Boyfriend.’” Guess we’ll have to wait for June.