The collaborative music video was created in partnership with Hope for The Day, a non-profit movement to raise awareness and break the stigma surrounding mental health and proactive suicide prevention.
The video was released on World Suicide Prevention Day, with Hope for the Day founder and CEO Jonny Boucher saying, “Hope for the Day’s work in suicide prevention and mental health education thrives when we collaborate with others and what better than two of the largest artists in the world to work with on a track that reminds everyone it’s OK not to be OK.”
The music video features all the things they loved when they were younger, with Lovato and Marshmello dancing with their younger selves in their childhood bedrooms and under an ethereal sky. The song’s upbeat retro vibe invites us to dance along with them, serving as a reminder not to lose your inner child and that it really is okay not to be okay. Your existence makes a difference.
Along with their new music, they also released a website that’s reminiscent of our Multiply days. It contains an MP3 player, Minesweeper (yes, you read that right), information about the movement and a mood quiz, all with that classic old school feel that’s almost comforting to see. I know what I’ll be playing on repeat tonight.
Featured photo screengrabbed from the “Ok Not To Be Ok” music video
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