What a time to be a child in today’s world. With the influx of tablets and smartphones with games on demand, it’s difficult to imagine kids being fascinated with something as archaic as a Barbie doll.
But if the spot for Moschino’s new Barbie doll is any indication, kids still have love for the Mattel superstar—girls and boys alike. Directed in the likeness of old-school ’90s advertisements for Barbie, the YouTube commercial is replete with a punchy, energetic jingle, close-up reaction shots of two little girls fuh-reaking out over “the most Moschino Barbie everrrr!,” and an adorable mini-Jeremy Scott doppelganger proclaiming how “fierce” his new toy is. *cue the giggles*
Jeremy Scott is the creative director of Moschino, responsible for injecting new life into the once-staid Italian luxury house. Though the brand always had a fun, playful image, Jeremy created headlines with his fast food-themed collection last fall/winter 2014 and his most recent streetwear collection for spring/summer 2016.
Moschino’s collaboration with Mattel isn’t the first time Jeremy has played around with Barbie for the brand. Last year, he released a capsule collection that featured Barbie alongside SpongeBob SquarePants and McDonald’s fries. “The thing I love most about Barbie is that she is the ultimate muse, she’s worn every style and design imaginable and at the same time she’s had every possible profession you can dream of,” Jeremy tells WWD.
The new Moschino Barbie will be available for sale on Nov. 9 on the brand’s e-commerce site and on Net-a-Porter and is priced at $150. The eight-piece ready-to-wear collection designed for full-sized women (read: not for dolls) start at $225 for a T-shirt, while a leather handbag rings in at $1,595. Yup, this doll and the capsule collection will cost you some serious $$$, but take heart: “Fabulosity,” according to the ad, is included.
Photos courtesy of WWD
