Though today, she has something against the word “branding” and fame that she really doesn’t agree with. As she fronts TIME Magazine’s cover she fully reveals just why.
“It makes me sound like a fabric softener, or a packet of crisps. I’m not that. But there’s personality in an artist, and if you’re expecting people to let you in and give themselves to you, you have to be a whole package,” the “Hello” singer said.
“I feel like some artists—and this isn’t shading any artist, just me trying to come up with my own explanation—the bigger they get the more horrible they get, and the more unlikable. And I don’t care if you make an amazing album—if I don’t like you, I ain’t getting your record. I don’t like you being played in my house if I think you’re a bastard,” Adele said in her interview.