A photo posted by Frankie James Grande (@frankiejgrande) on Jan 15, 2016 at 4:10pm PST
As you can see, the bottle design is nearly identical to Ari, except the bottle is silver instead of crystal pink, and the pom-pom is black instead of white.
The scent is being marketed as “gender-inclusive,” meaning it’s a “non-gender exclusive fragrances (sic) meant to be enjoyed by ALL,” Frankie announced on his Instagram page. This appears to be a new trend in the beauty industry since the launch of CK2, Calvin Klein’s first “genderless” scent.
According to Ulta, where Frankie is exclusively retailing for $49 for now, “This sexy new scent embodies the larger than life energy of sibling duo Frankie & Ariana, captured in an ultra-modern metal bottle with a lux black pom-pom…don’t forget to share the love!” The perfume has notes of spicy pink pepper, pear, apricot, wild orchid, cedar wood, sandalwood, musk, and surprisingly, sugar crystals.
While celebrity fragrances and gender-inclusive scents are nothing new (isn’t “gender-inclusive” just another word for “unisex?”), we give Ariana and Frankie props for embracing progress and inclusiveness.
Besides, we’d be lying if we didn’t admit to being just a little bit curious about what sugar crystals and sandalwood smell like when combined.