While Manila was about to sleep, Beyoncé launched her athleisure line called Ivy Park. She even launched it the best way she knows how—via social media platforms like Facebook and Instagram. She posted a couple of photos where she was wearing a couple of the pieces then linked to the website.
As usual, Beyoncé looked great wearing a few looks from her 200-piece line that will launch on April 14 and right now, we’re also taking down notes of which pieces we’d like to get our hands on.
She also posted a video ad that lets her talk about the story behind the brand and she shared with us a memory from when she was young, when her father would wake her up to start working out and running. There were times that she would like to stop, as she mentioned, but she fought through. Of course, Blue Ivy was on the ad too, wearing Ivy Park head to toe just like her momma.
Two photos from Elle were also released where she is decked in Ivy Park.