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Reading
What Can We Expect From this Swedish Retail Brand’s Latest Designer Collab?
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What Can We Expect From this Swedish Retail Brand’s Latest Designer Collab?

By Jacqueline Ariason May 26, 2016
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In case you didn’t hear the news last night: H&M just announced their 2016 designer collaboration with French luxury brand Kenzo. While there’s still no sneak peek as to what the clothes will look like, we might have an idea on how the collection will go.

We think it’s possible that the designs will include bright neons and animal prints, considering that the teaser video was filled with it. Maybe they’ll pull some inspiration from their The Jungle Book-inspired collection, too.

It’s official! The vibrant and playful @kenzo is H&M’s next designer collaboration. #KENZOxHM launches worldwide 3 November 2016. Stay tuned!

A video posted by H&M (@hm) on May 25, 2016 at 3:01am PDT

Plus, Kenzo is known for creating bold-colored pieces and creative director Humberto Leon expressed in an interview that they want to bring the world of Kenzo and H&M together. ”We wanted to really tell the story of the brand and of us. Together with H&M, we will invite all the customers and fans to the real Kenzo world,” he says.

If our guess is correct, this collection will be a whole different direction from last year’s Balmain collab. Yup, we’re very curious as to how Kenzo x H&M will pan out and if it’ll top last year’s.

In the meantime, we’ll have to wait until Nov. 3 to get our hands on the new pieces.

 

Screencap from Kenzo x H&M’s teaser video

 

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