National Bookstore just launched their most recent collaboration and it’s with lifestyle blogger Cecile Zamora van Straten, better known as the woman behind Chuvaness.com. Cecile has been writing and blogging for 15 years, so she is also a taste-maker in her own right.
Her collaboration with National Bookstore features a collection of products that represent her love for Japan and its clean aesthetic—they have pieces like a giant carry-all, multi-purpose pouches, gift wrappers, stickers, notepads, and more.
The launch took place in SM Mega Fashion Hall and the activity area was turned into a pop-up store with booths for ice cream and even free portraits. We spotted a lot of friends and avid shoppers of the collection, click on the slideshow above and check who was in attendance.