Louis Vuitton is challenging the perfume scene again with new fragrances and a high-production campaign starring Léa Seydoux. Yes, Léa: Bond girl and breakout star at the Cannes Film Festival for the movie Blue Is The Warmest Color.
Set to be released mid-September,the campaign was shot in South Africa. WWD fills us in with the BTS details as Patrick Demarchelier, who has a few Vogue covers to his name, lensed Lea. Marie-Amélie Sauvé, who worked at French Vogue and long time collaborator of designer, and Louis Vuitton creative director Nicolas Ghesquière, served as the stylist. Makeup was handled by Christelle Cocquet who has done numerous projects with brands like Diesel Black Gold, Max Mara, and Giorgio Armani, along with publications such as Vogue Italia, and Elle. Hairstylist Damien Boissinot worked on the shoot. He has also styled the hair of Britney Spears, Christina Aguilera, Celine Dion, and Kristen Stewart for titles like Allure, i-D, T Magazine, and Elle.
The fragrances, called Les Perfumes, feature scents heavily based on flowers with names such as Rose des Vents, Turbulences, Dans La Peau, Apogée, Contre Moi, Matière Noire, and Mille Feux. These are the first perfumes by Louis Vuitton since releasing Je, Tu, Il in 1928. So you can understand the excitement around this 2016 release.
The perfumes are $240 a bottle (that’s around P12,000) and is now exclusively available at Louis Vuitton boutiques according to Allure. The magazine also reports that the scents were made with flowers found in Grasse, considered the perfume capital, in a brand-new laboratory made exclusively for the luxury label.
Fancy? Sure. Worth it? We don’t mind finding out for ourselves.