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Kaia Gerber, 15, Is the New Face of Marc Jacobs Beauty
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1 min read

Kaia Gerber, 15, Is the New Face of Marc Jacobs Beauty

By Olivia Estradaon September 9, 2016
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When they say the industry is getting younger and younger, they mean it. Fifteen-year-old Kaia Gerber is the official face for Marc Jacobs Beauty 2017.

We are excited and very honored to announce the new face of #MarcJacobsBeauty is the incredibly talented, gorgeous and charming @kaiagerber. Stay tuned for more! ✨💕

A photo posted by Marc Jacobs Beauty (@marcbeauty) on Sep 8, 2016 at 11:52am PDT

Kaia is the daughter of supermodel Cindy Crawford. She quickly caught the attention of world-renowed IMG Models and snagged deals with Alexander Wang, Miu Miu, and Chrome Hearts. This deal with Marc Jacobs Beauty is her first major foray in the makeup world.

Breaking News: @kaiagerber is the new face of #MarcJacobsBeauty. Read the exclusive announcement from @allure online now! ✨💄💋✨

A photo posted by Marc Jacobs Beauty (@marcbeauty) on Sep 8, 2016 at 2:20pm PDT

For 2017, a spokesperson for Marc Jacobs Beauty said they’ll be focusing more on eye products. (Spot the pigment on Kaia’s lids in the BTS photos). The images we’ll be seeing soon are lensed by David Sims and makeup is done by Diane Kendal, who just annonced her collab with MAC Cosmetics.

An exclusive look behind the scenes on set of our campaign with @kaiagerber, the new face of #MarcJacobsBeauty. Read all the announcement details on @allure!

A photo posted by Marc Jacobs Beauty (@marcbeauty) on Sep 8, 2016 at 5:36pm PDT

Going back to Kaia though, this campaign puts her in same light as 17-year-old Lily-Rose Depp who’s the face of the new Chanel fragrance. Makes you think about what you did as a teenager.

[Allure]

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Alexander WangChanelCindy CrawforddaughterKaia GerberLily-Rose DeppmacMAC Cosmeticsmakeupmarc jacobsMarc Jacobs BeautyMiu MiumodelMother

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Olivia Estrada

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Pond's serums

These night serums are your new solutions for radiant, glowing skin

Filipino actors Bridgerton

Get to know the Filipino actors in ‘Bridgerton’

pura luka vega chappell roan church

Matched her freak! Pura Luka Vega performs Chappell Roan’s ‘Good Luck, Babe!’ at ‘Church’

AI and deepfake porn is a form of sexual assault—and we need to talk about it

AI and deepfake porn is a form of sexual assault—and we need to talk about it

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