A photo posted by Marc Jacobs Beauty (@marcbeauty) on Sep 8, 2016 at 11:52am PDT
Kaia is the daughter of supermodel Cindy Crawford. She quickly caught the attention of world-renowed IMG Models and snagged deals with Alexander Wang, Miu Miu, and Chrome Hearts. This deal with Marc Jacobs Beauty is her first major foray in the makeup world.
A photo posted by Marc Jacobs Beauty (@marcbeauty) on Sep 8, 2016 at 2:20pm PDT
For 2017, a spokesperson for Marc Jacobs Beauty said they’ll be focusing more on eye products. (Spot the pigment on Kaia’s lids in the BTS photos). The images we’ll be seeing soon are lensed by David Sims and makeup is done by Diane Kendal, who just annonced her collab with MAC Cosmetics.