Power woman Victoria Beckham just made an important announcement on her Instagram page last night: She will be releasing a collection in collaboration with Target by next year. The line will carry over 200 pieces for women, children, toddlers, and babies. This is her first time in designing children’s wear and I’m sure you VB fans already can’t wait to dress your little tots in pieces she designed. And this is just the beginning as she shared with Business of Fashion that this “may well be the next category that I really go in to.”
The decision of Victoria to collaborate with Target was because she wanted to reach out to more women and she believes that this collaboration will make this happen. “It’s not just because of the price point but because of how many stores that they have, located all around America. These are women that I haven’t been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn’t be only people who can afford to spend a certain amount of money.”
Her collar with Target will launch on April 19 to 30 or until they run out of stocks. And people all over the world need not worry as Victoria will make some of the pieces available on her website so that you can shop even without stepping inside a Target store.
Mark your calendars and get ready to dress up with your kids!
[British Vogue]
Photo courtesy of Victoria Beckham’s Instagram account
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