First came their beauty collaboration with MAC last April 2014. Now, cool, modern American Proenza Schouler has announced a partnership with L’Oreal Luxe to create their first fragrance.
“Jack McCollough and Lazaro Hernandez clearly belong to the very short list of today’s most aspiring US designers whose creativity will bring the perfect complement to L’Oreal Luxe’s portfolio of iconic fragrance brands. We are eager to welcome these remarkable designers to the L’Oreal family,” commented Nicolas Hieronimus, president L’Oreal Selective Divisions in a press release.
“Proenza Schouler is one of the most inspiring brands in the fashion arena, redefining what it means to be a modern woman today. They are the voice of a generation. The brand’s commitment to innovation, detail, beauty and craft mirror the very core values of L’Oreal’s Luxury Designer Brands Fragrances,” Nathalie Duran, international general manager, L’Oreal Designer Brands Fragrance, adds.
Given how successful designer makeup collections have been (Tom Ford and Marc Jacobs Beauty, anyone?), if Proenza Schouler’s fragrance does well, it could bode well for an entire cosmetics line in the future. To date, L’Oreal Luxe has produced fragrances and makeup collections for Giorgio Armani and Yves Saint Laurent, and exclusive scents for Diesel, Cacharel, Viktor & Rolf, and Ralph Lauren.
“We are incredibly excited to embark on this new adventure with L’Oreal. Working on a fragrance has always been a dream of ours, and we could not have imagined that one day we would be given the chance to do so with the world leaders in the field. We look forward to translating our visual aesthetic into the subtle and highly emotional world of scent,” added Jack McCollough and Lazaro Hernandez, the duo behind Proenza Schouler, in a statement.
If their best-selling handbags are any indication, this collaboration might inspire a worldwide clamor—it’s a good thing there aren’t any waiting lists for perfume.
Photo sourced from SHOWstudio
