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Rihanna brings inclusivity to her first LVMH line

  • Posted on May 21, 2019May 21, 2019
  • 3 minute read
  • B. del Rio
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“I want to be as disruptive as possible,” says #Rihanna. “The brand is not traditional. There is no runway show. It’s a new way of doing things because I believe that this is where fashion is going to go eventually.” When Fenty.com goes live on May 29, it will be one of few luxury brands to commit fully to online sales: There are no plans for runway shows, flagship boutiques or third-party sales through department stores. New clothes will instead “drop” each month on the website, similar to the model pioneered by the streetwear brand Supreme. Click the link in our bio for more on @badgalriri's new fashion line @Fenty, created in partnership with @LVMH. Photographed by @KristinLeeMoolman, styled by @SuzanneKoller, makeup by @lauren.parsons, hair by Yusef (@yusefhairnyc), manicure by Jenny Longworth (@jennynails), set design by Andrew Tomlinson (@tomotattle).

A post shared by T: The NYTimes Style Magazine (@tmagazine) on May 20, 2019 at 8:27am PDT

Finally, we get a first glimpse at Rihanna’s much-awaited Fenty line for LVMH.

Featured in the first digital cover of The New York Times Style Magazine, the Bajan star sat down with the publication to talk about her historic business accomplishments and the journey behind it.

With several collaborations with prestigious labels, her stint as the creative director of PUMA, not to mention her success in the beauty and lingerie industries, Rihanna has undoubtedly proven herself worthy of helming LVMH’s first luxury fashion house created from scratch—an achievement that’s doubly significant since it makes her the first Black woman to ever claim this feat—something which Rihanna said she wasn’t even aware of when she first started the project.

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Exclusive: A first look at #Rihanna's new fashion line @Fenty, created in partnership with #LVMH. For her next act, the pop star will become the first black woman in charge of a major luxury fashion house in Paris. Here, @badgalriri opens up about what this means to her: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ “You’re going to be black wherever you go. And I don’t know if it’s unfortunate or fortunate, because I love being black. So, sorry for those who don’t like it — that’s the first thing you see before you even hear my voice. There are also other factors: I’m young. I’m new to the family. I’m a woman. Those factors do come into play, but I will not apologize for them, and I will not back down from being a woman, from being black, from having an opinion. I’m running a company and that’s exactly what I came here to do. I don’t know if it makes people uncomfortable or not, but that’s not even my business, you know? I do know that the reason I’m here is not because I’m black. It’s because of what I have to offer. That’s what they’re invested in. And the fact that I’m black is just that: a fact.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Click the link in our bio for Rihanna's full conversation with the playwright @JeremyOHarris, and to see more exclusive images of her new clothing line. Photographed by @KristinLeeMoolman, styled by @SuzanneKoller, makeup by @lauren.parsons, hair by Yusef (@yusefhairnyc), manicure by Jenny Longworth (@jennynails), set design by Andrew Tomlinson (@tomotattle).

A post shared by T: The NYTimes Style Magazine (@tmagazine) on May 20, 2019 at 6:03am PDT

“I didn’t even know that until months into our relationship, when Jahleel [Weaver] (her stylist and the label’s style director) brought it to my attention. And I’m like, ‘Are you sure about that? Did you do your research? ’Cause I don’t wanna state a claim that’s [expletive].’ Because I still couldn’t believe it. It made me feel proud,” she said.

When asked about the revolutionary 40 distinct shades in the first run of Fenty Beauty, Rihanna shared that her “diverse” background organically affected that decision. “In my own household, my father is half black, half white. My mom is black from South America. I was seeing diversity. That’s all I knew. Growing up, I wanted to be darker, always. So, making makeup, it wasn’t even a thing I had to think about,” she admitted. “I didn’t even really know how bad it was, the void in the market for dark foundation, because all I’d seen was black women put makeup on. I don’t even think 40 shades is enough! And so I added ten more recently, and we’re not gonna stop there,” she said.

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“I’ve been slowly evolving throughout the fashion world,” says #Rihanna. “First wearing it, buying it, being recognized for my style and then collaborating with brands. I never just wanted to put my name on something and sell my license. I’m very hands-on, so I wanted to take it slowly and gain respect as a designer.” Click the link in our bio for a first look at @badgalriri's new fashion line @Fenty, created in partnership with #LVMH, and to read her full interview with the playwright @JeremyOHarris. Photographed by @KristinLeeMoolman, styled by @SuzanneKoller, makeup by @lauren.parsons, hair by Yusef (@yusefhairnyc), manicure by Jenny Longworth (@jennynails), set design by Andrew Tomlinson (@tomotattle).

A post shared by T: The NYTimes Style Magazine (@tmagazine) on May 20, 2019 at 6:39am PDT

Representation and diversity certainly seems to be a priority for Rihanna when it comes to her designs—this also applies to body sizes. “You wear what looks good on you and that’s it,” she said. “I’m thick and curvy right now, and so if I can’t wear my own stuff then, I mean, that’s not gonna work, right?”

Jahleel further stresses that the mission of Fenty “is to really speak to how multifaceted today’s woman is. We’re thinking about each release as a different facet to a woman’s wardrobe and how she approaches dressing.” She adds, “Luxury has been defined in the past as one woman, one brand: You know who the Saint Laurent woman is, you understood who the Céline woman was when it was Phoebe. Which is fine, but you think about how that relates to the modern woman. I don’t think she is just one thing, Rih being the perfect example of that.”

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“You wear what looks good on you and that’s it,” says #Rihanna. “I’m thick and curvy right now, and so if I can’t wear my own stuff then, I mean, that’s not gonna work, right?” As the first black woman to run a major luxury fashion house, @badgalriri paid close attention to inclusivity when creating the @Fenty clothing line. Indeed, the mission of #Fenty, according to #JahleelWeaver (@illjahjah), a stylist for Rihanna who is now the label’s style director, “is to really speak to how multifaceted today’s woman is. We’re thinking about each release as a different facet to a woman’s wardrobe and how she approaches dressing. Luxury has been defined in the past as one woman, one brand: You know who the Saint Laurent woman is, you understood who the Céline woman was when it was Phoebe. Which is fine, but you think about how that relates to the modern woman. I don’t think she is just one thing, Rih being the perfect example of that.” Click the link in our bio for Rihanna's full conversation with the playwright @JeremyOHarris, and to see more exclusive images of her new clothing line. Photographed by @KristinLeeMoolman, styled by @SuzanneKoller, makeup by @lauren.parsons, hair by Yusef (@yusefhairnyc), manicure by Jenny Longworth (@jennynails), set design by Andrew Tomlinson (@tomotattle).

A post shared by T: The NYTimes Style Magazine (@tmagazine) on May 20, 2019 at 6:21am PDT

We are definitely hyped and ready for this new line, reportedly set to launch online on May 29 at FENTY.com. Are you guys excited too?

[Hypebae]

 

Photo courtesy of T Magazine’s Instagram account

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Related stories:
Project Loud France: What you need to know about Rihanna’s first luxe label
Stop comparing Beyoncé and Rihanna’s Vogue covers
Rihanna used stick highlighter to get metallic lips
Rihanna is bringing back an unexpected eyebrow trend

 

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