It’s no secret that beauty vlogs will make you want to buy all the makeup and skincare products being used. You always want to know how a certain color will look on you and if your favorite vlogger’s skincare routine matches yours.
There have also been studies explaining how YouTube videos can trigger a stimuli affecting our buying habits. A 2018 study found that several viewers use the platform “as an information searching tool” to find credible vloggers and useful products they can buy. Yup, that sounds about right.
Lucky for us junkies, some beauty products, which have been raved about by popular beauty vloggers, are currently on sale. So if you’ve always wanted a certain lipstick or highlighter, now’s your chance to save some coin.
Ofra x NikkieTutorials Everglow Highlighter
In 2017, NikkieTutorials and Ofra did a collaboration where they released lip products and a highlighter trio suited for all skin tones. Since then, she still reaches for these products in her makeup video. Everglow has frosty white, neutral shimmer, and gold-copper shades. The pigments are buildable so you can choose to do subtle or glowing for the gods.
PatrickStarrr’s holy grail tool is this one from Real Techniques. He said in a video that this helps him apply face and body makeup because the sponge expands to a larger size when wet. It’s also dual-ended—the flat edge is suited for contouring and highlighter, while the rounded side is for buffing out foundation and concealer.
When I think of ColourPop, the first vlogger that comes to mind is KathleenLights. She is an avid fan of the brand (she has a total of 36 Colourpop-related videos) and has also collaborated on a few collections. So for this, we chose a Super Shock Shadow in A Little Quarky, which is described as a peachy gold with blue and silver glitter. You can also use this as a highlighter if you want your cheekbones to look poppin’.
This limited-edition palette was made in collaboration with drag queen, Divine. The eyeshadow palette has blue, green, and smokey hues. JKissa, who is known for her colorful eyeshadow looks, experimented on this product and managed to use almost all the shadows on her lids. Brava!
Price:From P2,290 to P1,374. Available on Sephora PH.
Jeffree Star Cosmetics Holiday Trio
If there’s one person who loves self-promo, it’s Jeffree Star. Whenever he announces a new product drop, he’ll be the first person to test it out on camera. During the holidays, his brand had a holiday trio of his Velour Liquid Lipstick. The shades included Poinsettia, Unicorn Blood, and Calabasas—all different shades of red. So if you’re still not over red lipstick and you want something long-lasting, get this bundle.
Price: From P3,900 to P3,399. Available on Freyja.
Maybelline SuperStay Matte Ink Liquid Lipstick in Dreamer
We found this liquid lipstick to be noche buena-proof during the holidays. But you know who else couldn’t over its longevity was Janina Vela. She did a wear test on he channel and made sure that the product does stay on for 16 hours. (Spoiler: It did.) You can choose from a variety of colors—from Dreamer, which is a nude pink, to Ambitious, a striking red.
Price: From P299 to P149.50. Available on Calyxta.
Art by Tricia Guevara
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