Gillette’s ad and marketing team is really out there, showing others how it’s done. After their ad highlighting toxic masculinity, the brand has again come up with a new advertisement that’s equally woke AF.
This time, they focused on a transman’s relationship with his father. In the short clip, we see the father teaching the young man, identified as Samson Brown, how to shave. “I always knew I was different, I didn’t know that there was a term for the type of person that I was,” Samson said. “I went into my transition just wanting to be happy.”
He then claims, “I’m at the point in my manhood where I’m actually happy.” Adding, “It’s not just myself transitioning, it’s everybody around me transitioning.”
Netizens were clearly moved. They pointed out that while they know the brand’s motive is to profit, this is certainly commendable for a corporation to take a stand on something controversial. UPROXX notes, “The ad dropped on Thursday, the day before the Trump administration revealed they would be rolling back Obama-era healthcare protections for transgender people.”
Do you agree with these users? Let us know in the comments section below.
Photo courtesy of Gillette’s Instagram account
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