It’s official: BLACKPINK’s Lisa Manoban is the new brand ambassador of Penshoppe.
Born and raised in Thailand, the youngest member of the group will be joining Penshoppe’s global ambassadors like Kendall Jenner, Bella Hadid, Sandara Park, and Zayn Malik.
At present, BLACKPINK is one of the most popular K-pop groups. They are also the most-watched K-pop band on YouTube, according to BBC UK. They have also collaborated with Hollywood musician Dua Lipa.
Last Nov. 3, the brand released a teaser video with the caption “We’re interrupting your feed with a record-breaking [crown emoji].” This kept people on their toes, but some fans already suspected it was Lisa. This was also after Palisa Wanich, Lisa’s best friend posted an Instagram Story that showed a Penshoppe box.
According to Golden ABC’s VP for brand management Jeff Bascon, he is excited to have Lisa endorse Penshoppe. “She is effortlessly talented and her natural rhythm brings out the confidence in whatever she wears.”