Looks like green has some competition for the title of 2020’s It color. This year’s color trend predictions show the return of Instagram beige.
This color trend was everywhere last year with Instagram influencers filling their feeds with beige OOTDs and interiors. Glamour UK also noted that the A6 VSCO filter, which has subtle natural tones that make beige hues pop, was a “fashion blogger favorite.”
Contrary to Dazed‘s prediction that Instagram beige would take a backseat in 2020, fashion week street style and runway looks proved that the color palette isn’t going anywhere. Last year, the likes of Tadashi Shoji, Max Mara and Vivetta showcased several beige ensembles during their respective fall/winter 2020 shows.
During New York Fashion Week (NYFW) last February, attendees wore various shades of beige. Who What Wear theorized that people have been wearing this color a lot because of its timelessness, meaning it can be worn during any season of the year.
For everyday wear, Vans released a milk tea-inspired line of Old Skool sneakers which included three colorways: Milk Foam (light nude), Hazelnut (dark peach) and Smoked Milk Tea (soft “greige” or grey-beige).
Outside of fashion, beige seems to be a popular choice for interior designers this year. My Domaine predicts that people are choosing more neutral-toned furniture, walls and floors for their homes. This color palette seems to be a go-to for beauty lovers, incorporating it in their nail polish and hair color.
Like green, Instagram beige is an easy go-to color for people who love neutrals. But in terms of versatility, beige might just have the upper hand as the color of 2020.
Let us ask you: Which color trend do you like more?