Why green is the millennial pink of 2020

After millennial pink and Gen Z yellow, the new It color trend taking over is—drum roll please—green.

In the past, the obsession with millennial pink started when Rose Quartz became Pantone’s Color of the Year for 2016. This year, it’s different since green isn’t 2020’s Color of the Year. So, how did the trend start?

Before 2020, shades of green was seen as a likely candidate to become Color of the Year because Pantone’s color trends at the time contained a lot of green. And just last February, Vogue cited a 1stdibs survey of 50,000 designers that green is the most in-demand color for 2020. The color is mostly being used in interior design because it can”evoke the soothing beauty of terra firma—grass, trees, and other earthly entities” during a time where many of us feel disconnected from nature.

During fashion week season, green fashion was seen a lot, especially in the streets of Milan. Refinery29 also mentioned other notable green shades like mint, lime and chartreuse. They also mentioned that we’ve been seeing a lot of the color recently and probably didn’t notice how big green would be—Jennifer Lopez’s iconic Versace jungle dress toBillie Eilish’s neon green roots.

Shades of green is also one of the predicted swimsuit trends for 2020. So expect to see a lot of that once summer rolls in.

In beauty, green is making its presence known as well. A darker shade like Paintbox’s forest green nail polish called Like Wild is considered a great neutral to wear this year. Makeup lovers and recent runway looks also had pops of green on their eyes using mascara, eyeliner or a bright neon inner corner shadow.

We’re only three months into 2020 but we can definitely see green dethroning its predecessors millennial pink and Gen Z yellow. Will it get a catchy name too? Well, we don’t know yet since nobody has come up with one. As you can see, it might be hard to pick just one shade of green to highlight since people are loving all of them.

So, what do you think?


Photo courtesy of Versace’s Instagram account

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