If you’ve ever wanted to drink for a cause, you may now soon get the chance to do so. For every bottle of Boots Electric India Pale Ale sold, a dollar will be donated to The Sweet Stuff Foundation that helps out the families of the victims of last year’s Paris Attacks.
First introduced at the concert tour of the rock band Eagles of Death Metal, the brewery behind it, Manantler Brewing, is creating another batch that will be ready in three weeks.
No word yet if the stocks will be expanding and if the beer will be exported. At the least it’s refreshing to know how people haven’t forgotten how Paris is still struggling after the vicious attacks that has affected around 130 families and has wounded the city’s tourism.